Messaging overview

The three pieces

The messaging dashboard at agency.gary.club/dashboard/messaging is organized around three objects that must each be approved before you can send:

• Brand — the legal business behind the messaging. Real EIN, real website, real address, real support contact. One brand per legal entity.
• Campaign — what kind of messages the brand will send (marketing, customer care, account notifications, etc.) and the sample messages that prove it.
• Number — a long code or toll-free number assigned to a specific campaign. A number can only send under an approved brand + campaign pair.

You build them in that order: register a brand, create a campaign under it, then attach one or more numbers to the campaign once it's approved. The messaging dashboard tabs are step-ordered to match: 1. Brands → 2. Campaigns → 3. Numbers.

Who reviews what

• The Campaign Registry (TCR) — the industry registry that scores brands, accepts campaigns, and maps numbers. Every US 10DLC brand and campaign goes through TCR.
• Mobile carriers (AT&T, T-Mobile, Verizon and their MVNOs) — they have the final say on whether your campaign content is acceptable on their network.
• CTIA — the trade body whose Messaging Principles & Best Practices the carriers enforce. The forbidden-content rules in this guide come from CTIA.

Timeline expectations

• Brand verification — usually a few minutes to a few hours. A clean filing with a matching website and EIN flips to Verified almost instantly.
• Campaign approval — usually 1-3 business days. Marketing campaigns and anything customer-data adjacent can take longer.
• Number assignment — within minutes once the brand and campaign are approved.
• Toll-free verification — a separate flow, typically 5 business days or less.

What the platform handles for you

• Submitting the brand and campaign filings to the carrier on your behalf — you fill the form once, we translate it into the registry shape. Every campaign goes through our internal compliance review first; you confirm the FUEL charge before any filing leaves the platform.
• Auto-replying to STOP, HELP, and START on every assigned number — the carrier-mandated keywords are handled before any message reaches your agent or workflow.
• Suppressing messages to numbers that have opted out — a carrier-level requirement, enforced platform-wide.
• Surfacing rejection reasons and resubmission paths in the dashboard so you can fix and re-file without leaving the product.

What you must provide

• A real, reachable website for the brand whose details (legal name, contact info, what the business does) match what you submit.
• A privacy policy on that site that explicitly states phone numbers and SMS opt-in data are not shared with third parties for marketing.
• An opt-in mechanism — a form, paper signup, verbal capture, or inbound keyword — that captures consent the way carriers require (see Consent and opt-in).
• Sample messages that match the use case you pick and that match what your brand actually does.