Error codes and troubleshooting

When a brand or campaign is rejected, the dashboard shows the carrier code and a short reason. This page is the lookup table.

Content rejections (700-series)

Code	Name	What to do
701	Cannabis / CBD / hemp	Not eligible. Don't resubmit on this channel.
702	Firearms / ammunition	Sales not eligible. Education-only by a licensed dealer may be possible with carrier pre-approval.
703	Explicit sexual content	Not eligible.
704	Gambling	Not eligible on standard channels.
705	Hate speech	Not eligible.
706	Alcohol (age-gated)	Add a real DD/MM/YYYY age gate at opt-in. Resubmit.
707	Tobacco / vape	Not eligible on standard channels.
708	Lead gen / affiliate	Not eligible. Restructure so the brand sending is the brand the recipient consented to.
709	High-risk financial lead gen	Not eligible (payday, non-direct lenders, debt collection, crypto, stock trading).
710	Reseller / non-compliant KYC	The registered brand must be the actual sender, not the agency. File the brand under the client's legal entity.
711	Repeated EIN reuse	An EIN should back one brand. If you legitimately need multiple, supply a written justification at resubmission.
712	Misleading registration	Self-identify regulated entities (direct lender, healthcare, etc.) explicitly in the filing.
713	Non-official email domain on a large company	Switch to @brand.com. Freemail addresses on enterprise filings get rejected.

Inconsistency rejections (600-series)

Code	Name	What to do
601	Campaign attributes don't match website / message content	Make the brand site, the use case, and the sample messages tell the same story. Don't say "real estate" on the form and submit pizza-shop samples.
602	Sample messages don't match use case	Rewrite the samples to clearly reflect the chosen use case.
603	Website doesn't match samples	The business shown on the website must be doing the same thing the samples say it does.
611	Opt-in confirmation incomplete	Add program name, frequency, HELP, STOP, and msg/data rate language to the opt-in confirmation message.

Verification rejections (800-series)

Code	Name	What to do
801	Not a real sole proprietor	This entity has employees / a real EIN. File as a Private For-Profit instead.
802	Sole proprietor not yet authorized	The phone-OTP authorization step hasn't completed. Finish it.
803	Opt-in language not on the website	Add the consent language to the form on the live site, then resubmit.
804	Website CTA not verifiable	The link to your opt-in form is broken / requires login / behind a popup. Make it publicly reachable.
805	Privacy policy non-compliant	Add the no-third-party-sharing clause. See Privacy policy requirements.
806	CTA missing required elements	The opt-in flow must include HELP, STOP, frequency, msg/data rates, and a privacy link near the phone field.
807	Inauthentic website	Real estate / insurance / similar industries with thin or template-y sites get flagged. Add real listings, real agents, real verifiable content.
851	Privacy policy + opt-in confirmation incomplete	Combo of 805 and 611. Fix both.
852	Privacy policy missing no-share clause	Same as 805.
861	CTA incomplete	Program name, frequency, opt-in disclosures, and links to terms must all be visible at the opt-in.

Approval best practices

• One screen, one source of truth. Brand name, vertical, samples, use case, and the live website should all describe the same business.
• Privacy policy first. Update it before you file. The no-third-party-sharing clause is the most common single fix.
• Real opt-in, before filing. Reviewers visit the live form. If the form isn't there yet, the filing fails.
• Use brand name in samples. Always start a sample with [Brand]: so the reviewer can confirm.
• Skip URL shorteners. Use a branded domain or no link at all.
• HTTPS everywhere. Privacy policy, opt-in form, contact page, all behind HTTPS.
• Fix root causes, don't refile blindly. Each refile delays the campaign by another review cycle.