Registering your brand

You register one brand for every legal business that will send messages — your agency, and one for each managed client. The form lives at /dashboard/messaging/brands.

Required fields

• Legal name — exactly as it appears on the EIN letter or articles of incorporation. No abbreviations unless they are on the legal record.
• DBA / brand name — the public-facing name. This can differ from legal name (e.g. legal "Acme Holdings LLC", DBA "Acme Pizza").
• EIN (or country tax ID) — required for every entity type other than sole proprietor.
• Entity type — see the matrix below.
• Vertical — closest match to what the business actually does. Pick honestly; mismatches between vertical, sample messages, and the live website cause rejection.
• Website — must be live, HTTPS, accessible (no IP allowlisting, no Cloudflare under-attack mode), and contain visible business info, contact info, and a privacy policy.
• Support email — at the brand's domain (avoid Gmail / Yahoo / Outlook freemail addresses unless you are a sole proprietor).
• Support phone — a real number a recipient can call or text for help.
• Address — registered business address; PO boxes accepted only for sole proprietors.

Entity types

• Private for-profit (LLC, Inc., Corp.) — most agencies and clients. Standard EIN-backed verification.
• Publicly traded for-profit — adds a stock ticker field. Filing reviewed against SEC records.
• Non-profit / 501(c) — EIN required; reviewer cross-checks IRS records.
• Government agency — federal, state, or municipal entity.
• Sole proprietor / DBA — no EIN, but a phone-OTP verification step is added. Use only for genuine single-operator businesses; lower throughput cap (typically ~1,000 messages/day) and stricter content review.

Trust score

Once submitted, the brand receives a trust score from TCR. This score is set when the brand is registered and it does not change over time without a re-vetting. Score is driven primarily by:

• Brand footprint — older companies with more public presence score higher.
• Filing quality — fewer discrepancies between filing, website, EIN records, and prior filings.
• Contact reachability — domain emails, working support phones, and HTTPS sites all help.

Score affects throughput. Higher-trust brands get higher message-per-second caps under the same campaign type. If a brand is rejected as Unverified, fix the filing-vs-site discrepancy and resubmit; for some categories, an external re-vetting is available for a fee.

Common first-submission failures

• Website doesn't load or returns a non-200 — the reviewer can't see the business. Get the site live, then resubmit.
• Legal name doesn't match what's on the EIN letter — re-check the IRS letter; spelling and punctuation matter.
• Freemail address on a non-sole-proprietor brand — switch to support@your-brand.com.
• "Coming soon" landing page instead of a real site — TCR rejects placeholder sites; ship at minimum a home, contact, and privacy page first.